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Tran Hoang Calvin: What Makes TikTok Special

KEY MOMENTS

0:00 – Intro: Tran Hoang Calvin of Nodehaus
0:39 – Changing your name for SEO
2:08 – Growing up in Grand Rapids and film school at NYU
3:20 – Being mistaken for Chinese on the subway
5:03 – Leaving New York for Michigan at the start of COVID
5:51 – Building Nodehaus, an impact studio
7:52 – Why young creatives can't afford big cities
10:18 – Midwestern humility and building a creative network
12:09 – Supporting a great local restaurant in New Jersey
16:22 – Making TikToks for FIRE with high school friends
18:47 – Film tax breaks and the cost of film school
20:47 – What Lou looks for when hiring
22:45 – Apprenticeships vs. film school debt
27:13 – Calvin's elaborate voicemail greetings
32:42 – If TikTok goes away, bring back Vine
34:23 – TikTok's secret sauce and the absence of pleasure
37:22 – Why followers don't matter on TikTok
39:14 – Does China control what goes viral?
42:44 – Why we don't post our kids online
46:56 – How becoming a parent changes your priorities
50:59 – Montessori parenting and not reacting to meltdowns
55:05 – Snowblowers, homeownership, and mopeds on the subway
56:24 – Nolan Gray, zoning, housing, and Detroit's comeback
1:00:22 – Calvin's films: Shoot, Shovel, Shut Up and Has Heart
1:03:11 – Rainbow Rider and A Clean Slate
1:06:14 – Making films outside LA and New York, and wrap-up

ABOUT THIS EPISODE

Lou's friend Tran Hoang Calvin of Nodehaus joins Lou to talk about what's so special about TikTok, going viral, and why you might want to change your name (and/or gender) for SEO purposes.

We also get into being mistaken for Chinese by Chinese people, the iPhone's insistence that you remember you're mortal, Calvin's series of elaborate voicemail recordings made in real time on TikTok (until TikTok is gone), and how many views "James Bond Has a License to Kill Hate Speech" has now.

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