Anson Frericks: What Really Happened at Bud Light
KEY MOMENTS
0:00 – Intro: Anson Frericks and Last Call for Bud Light
4:15 – Teeth knocked out before the Anheuser-Busch interview
7:30 – Racquetball, tennis, and competing with your boss
10:05 – Why athletes succeed in business
13:40 – Moving marketing from St. Louis to New York City
17:18 – BlackRock, ESG, and the asset managers
22:47 – A Brooklyn restaurant's BLM email
26:42 – Reagan, capitalism, and profits over people
29:24 – 2008, Occupy Wall Street, and the rise of ESG
32:32 – Bill Burr, billionaires, and Elon Musk
35:12 – The butcher and baker who drive Porsches
40:06 – Europe as a museum
44:49 – Racism accusations and border politics
47:35 – Who approved the Dylan Mulvaney partnership?
50:23 – Shane Gillis, Post Malone, and the comeback attempt
53:18 – The killed Black Rifle Coffee partnership
ABOUT THIS EPISODE
Anson Frericks, a former president at Anheuser-Busch and author of Last Call for Bud Light, joins Lou to talk about what really happened at Bud Light, Dylan Mulvaney, shareholders versus stakeholders, and how much European ass the US of A is kicking.
We also get into getting his teeth knocked out before the Anheuser-Busch interview, why athletes succeed in business, BlackRock and ESG, a Brooklyn restaurant's BLM email, Occupy Wall Street, millionaires hating billionaires, Shane Gillis and Post Malone, the killed Black Rifle Coffee partnership, and why this one is close to Lou's heart: his mother drank Budweiser when she was pregnant with him (albeit Bud Heavy).